The Story of The CLA

It’s Your Time to Create: A Sneak Peek at CLA

One of the most exciting elements of the upcoming Creative Leadership Academy? The parts where you will become a creator through hands on workshops. You will “achieve by doing.”

These workshops include:

Ethnographic Animation: 3D Animation for Business and Education Kate Ertmann, Animation Dynamics, Inc.

Learn how animation can be leveraged as a key strategy in communicating human-centered research to decision makers, venture capitalists and customers. Animation has proven to be effective at appealing to diverse consumers because studies have shown that people have a heightened emotional response to animation. Get a comparison breakdown of the advantages of using animation visualization versus video when explaining complex UX data and results, as well as Best Known Methods for the process itself.

180 Degree Storytelling: Garrett Gravesen, Global Lead Program

After landing in Antarctica with nothing but a tuxedo, Mr. Gravesen came to a profound realization - No one should ever do that. The other epiphany on the magical journey became the “180 Degree Storytelling” method. Uncovered from lessons across all 7 continents, this new dimension of storytelling gives you 50% of the entire pie. It’s the wrong half. And it’s all you will ever need.

Getting a Taste for Flavor Trends and Creation: Mikel Cirkus, Firmenich Flavors

Delve into the world of multi-sensorial experiences. Explore the senses of taste and smell to better understand communication through aroma. Signature scents and signature flavors will be highlighted to set the tone before moving into global flavor trends impacting the consumer of tomorrow. Finally, you’ll have a chance to be hands-on in the creation of your own ‘signature’ beverage utilizing some of those very on-trend flavors.

What will you create?