It’s Your Time to Create: A Sneak Peek at CLA

One of the most exciting elements of the upcoming Creative Leadership Academy? The parts where you will become a creator through hands on workshops. You will “achieve by doing.”

These workshops include:

Ethnographic Animation: 3D Animation for Business and Education Kate Ertmann, Animation Dynamics, Inc.

Learn how animation can be leveraged as a key strategy in communicating human-centered research to decision makers, venture capitalists and customers. Animation has proven to be effective at appealing to diverse consumers because studies have shown that people have a heightened emotional response to animation. Get a comparison breakdown of the advantages of using animation visualization versus video when explaining complex UX data and results, as well as Best Known Methods for the process itself.

180 Degree Storytelling: Garrett Gravesen, Global Lead Program

After landing in Antarctica with nothing but a tuxedo, Mr. Gravesen came to a profound realization - No one should ever do that. The other epiphany on the magical journey became the “180 Degree Storytelling” method. Uncovered from lessons across all 7 continents, this new dimension of storytelling gives you 50% of the entire pie. It’s the wrong half. And it’s all you will ever need.

Getting a Taste for Flavor Trends and Creation: Mikel Cirkus, Firmenich Flavors

Delve into the world of multi-sensorial experiences. Explore the senses of taste and smell to better understand communication through aroma. Signature scents and signature flavors will be highlighted to set the tone before moving into global flavor trends impacting the consumer of tomorrow. Finally, you’ll have a chance to be hands-on in the creation of your own ‘signature’ beverage utilizing some of those very on-trend flavors.

What will you create?

CLA Introduces Its Incentive Program

“In a moment of decision, the best thing you can do is the right thing to do. The worst thing you can do is nothing.” - Theodore Roosevelt

The Creative Leadership Academy proudly unveils its Incentive Program. The 3-day holistic experience begins the second you enroll.

Here’s what you get:

Enroll by 12/9: Bundled package of executive summaries from the industry’s best events: Front End of Innovation US & Europe, FUSE: Brand Identity & Package Design, Future Trends and The Market Research Event Benefit: Share this year’s design, innovation, and market research findings with your internal colleagues.

Enroll by 12/16: A hard copy of Andy Stefanovich’s book: Look At More. Plus enter our CLA lottery to win a personal meeting with Andy Stefanovich, Chief Provocateur, Prophet Benefit: Develop your company’s brand and marketing strategy with a private meeting with Andy. Access your ability to balance short-term business needs against longer-term growth goals.

Enroll by 12/23: Inspiration Kit with inspiration doses and new lessons to follow. Plus e-books from CLA’s Authored Provocateurs Benefit: Test your right-brain skills and prepare your mind to challenge what’s already there. Enroll by 1/6: Video content from the best Keynote talks at Front End of Innovation US & Europe, FUSE: Brand Identity & Package Design, Future Trends and The Market Research Event Benefit: Access our extensive database of Keynote presentations.

Enroll by 1/11: Post-Academy web seminar Benefit: Continue your personal and professional creative development and get a glimpse of the next Academy line-up.

Here’s how it works:

• Enroll by December 9th and receive offers 1+2+3+4+5

• Enroll by December 16th and receive offers from 2+3+4+5 •

Enroll by December 23rd and receive offers 3+4+5

• Enroll by January 6th and receive offers 4+5

• Enroll by January 11th and receive offer 5

Enroll early and get the most value out of your 2012 investment: http://bit.ly/rRk0De

Regards, Your CLA Team

* Tuition must be paid in full to participate in the incentive program.

Download the syllabus to learn more: http://bit.ly/t4XcLA

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Introducing the Creative Leadership Academy

Wall Street pressures are at an all-time high and incremental isn’t cutting it. Stakeholders expect dramatic results.  The buzzword du jour is “different”.

Where do you go to learn to think different… to be different… to deliver different?

Enter The Creative Leadership Academy (CLA), brought to you by the world’s largest business to business information company IIR, an Informa company. Some brands you might recognize are FEI, The Market Research Event, Shopper Insights in Action, and FUSE.

CLA is unique from anything else we do or anything else out there.  It’s holistic in design and 100% engineered to be actionable. It is not a conference, it is not training, and it is not a commercial platform. There are no exhibition booths, no pay to speak vendor sessions, and no excuses. It is 100% driven by pure content and instructional education in play. 

To ensure individual goals are achieved and personalized attention is afforded all academy participants will complete a LEAF creativity assessment in conjunction with our academy partner Binghamton University prior to attending. The onsite LEAF workshop will address your specific areas of growth and opportunity.

You will learn by hearing.

The syllabus starts with real world business cases that demonstrate creativity in practice and directly link back to business results. 

You will believe by seeing.

Second, you engage with the world’s most passionate and provocative thinkers including Dan Pink and Jonah Lehrer. These provocateurs expand your mind and encourage a creative flow allowing for the creative process to begin. These sessions stimulate your thinking.

You will achieve by doing.

And third, YOU become a creator through hands on sessions run by qualified instructors including a flavor scientist, food stylist and storytelling expert.

Creativity isn’t restricted to any one industry or discipline. Creativity is the core competency every business leader needs to be able to solve problems in an increasingly complex world.

We believe that we’ve curated a sensorially balanced, rigorous experience that inspires, provokes, proves and DEVELOPS creative talent for ALL leaders – those who want to become creative and those wanting to become MORE creative.

In a world where creativity is a leadership requirement, it’s reassuring to know that Creativity can be taught. Enrollment limited to 150.

Click here to enroll: http://bit.ly/r0R5bH

View Full Syllabus:  http://bit.ly/p7ijWE

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